In recent days, a meeting took place in Milan between the Minister of Tourism, Daniela Santanchè, and the President of Garda Unico, Stefania Lorenzoni. The main focus of the discussion was the presentation of the “Unitary International Tourism Promotion Plan for Lake Garda,” which aims to strengthen the positioning of the destination in foreign markets. During the meeting, President Lorenzoni emphasized the importance of the territorial governance model adopted by Garda Unico, a result of collaboration between local authorities and private operators, to overcome fragmentation and promote the lake as a single major tourist destination. The Minister reaffirmed the Government’s attention to this area, recognized as a significant national destination. The commitment expressed by Senator Santanchè represents a response to the expectations of the local community, paving the way for stronger institutional cooperation. President Lorenzoni highlighted that a unified approach will be essential to enhance Lake Garda’s tourism potential and develop strategic projects for effective and integrated international promotion in the coming months. Italian Version
Territorial Governance and Tourism Promotion of Lake Garda
